Growing Up
My journey started far from marketing. I earned my BS in Exercise and Sport Science with a focus in Sports Management from the University of Florida (Go Gators!) in 2004, followed by an MBA in sports administration from St. Thomas University in 2007.
But that serendipitous meeting my mom arranged changed everything, introducing me to the world of food sensitivity testing—ironically perfect timing, given my own history with allergies and autoimmune issues.
How I Got Started
Sometimes the best opportunities come from the most unexpected places. Back in 2008, my mom thought she'd found me a connection with a pharmaceutical rep at her doctor's office. Turns out, the guy was just another patient—but that chance encounter led to my first role in digital marketing at Cell Science Systems, where I fell in love with Google Ads and never looked back.
Born in Boston and raised in sunny Boca Raton, FL, I've called Tampa, FL home since 2022.
More on this page coming soon.
What Drives Me
I exist to give marketing leaders clarity, confidence, and control over their Google Ads strategy. I help them navigate complexity, build capability within their teams, and create sustainable growth systems that work long after our engagement ends.
What sets me apart isn't just my two decades of experience—it's my approach. I'm endlessly curious, always asking "why," and I'm a natural problem solver who thrives on getting to the root of what's really happening in your campaigns. My clients get the best results when we meet frequently to discuss strategy, briefly review account performance, and dive into upcoming needs. This collaborative approach consistently delivers the outcomes that matter most.
One of my proudest professional achievements was building an entire niche vertical for a major insurance payer—proof that the right strategy and execution can create entirely new revenue streams.
Beyond the Campaigns
When I'm not optimizing ad spend or coaching teams through Google Ads complexities, you'll find me staying active around Tampa. I'm a morning workout enthusiast who loves hitting the gym, hiking, running, and playing pickleball—basically anything that gets me moving. My brother-in-law and I are regular fishing partners, and I'm a devoted fan of Florida Gators football, the Boston Red Sox, and both the New England Patriots and Tampa Bay Bucs (yes, I can root for both!).
I've been fortunate to travel to England, France, Greece, Israel, and several Caribbean destinations including Mexico, Jamaica, Costa Rica, and The Bahamas. At home, I love diving into educational books, self-help, and fantasy novels.
My wife Chelsea and I share our Tampa home with Isla Jane, our adorable dapple dachshund puppy who joined our family in 2023. She's helping heal our hearts after saying goodbye to our first "baby," Finnegan, a special brownish-red miniature dachshund who was with us for many wonderful years.
What Drives Me
I exist to give marketing leaders clarity, confidence, and control over their Google Ads strategy. I help them navigate complexity, build capability within their teams, and create sustainable growth systems that work long after our engagement ends.
What sets me apart isn't just my two decades of experience—it's my approach. I'm endlessly curious, always asking "why," and I'm a natural problem solver who thrives on getting to the root of what's really happening in your campaigns. My clients get the best results when we meet frequently to discuss strategy, briefly review account performance, and dive into upcoming needs. This collaborative approach consistently delivers the outcomes that matter most.
One of my proudest professional achievements was building an entire niche vertical for a major insurance payer—proof that the right strategy and execution can create entirely new revenue streams.
Beyond the Campaigns
When I'm not optimizing ad spend or coaching teams through Google Ads complexities, you'll find me staying active around Tampa. I'm a morning workout enthusiast who loves hitting the gym, hiking, running, and playing pickleball—basically anything that gets me moving. My brother-in-law and I are regular fishing partners, and I'm a devoted fan of Florida Gators football, the Boston Red Sox, and both the New England Patriots and Tampa Bay Bucs (yes, I can root for both!).
I've been fortunate to travel to England, France, Greece, Israel, and several Caribbean destinations including Mexico, Jamaica, Costa Rica, and The Bahamas. At home, I love diving into educational books, self-help, and fantasy novels.
My wife Chelsea and I share our Tampa home with Isla Jane, our adorable dapple dachshund puppy who joined our family in 2023. She's helping heal our hearts after saying goodbye to our first "baby," Finnegan, a special brownish-red miniature dachshund who was with us for many wonderful years.
What Drives Me
I exist to give marketing leaders clarity, confidence, and control over their Google Ads strategy. I help them navigate complexity, build capability within their teams, and create sustainable growth systems that work long after our engagement ends.
What sets me apart isn't just my two decades of experience—it's my approach. I'm endlessly curious, always asking "why," and I'm a natural problem solver who thrives on getting to the root of what's really happening in your campaigns. My clients get the best results when we meet frequently to discuss strategy, briefly review account performance, and dive into upcoming needs. This collaborative approach consistently delivers the outcomes that matter most.
One of my proudest professional achievements was building an entire niche vertical for a major insurance payer—proof that the right strategy and execution can create entirely new revenue streams.
Beyond the Campaigns
When I'm not optimizing ad spend or coaching teams through Google Ads complexities, you'll find me staying active around Tampa. I'm a morning workout enthusiast who loves hitting the gym, hiking, running, and playing pickleball—basically anything that gets me moving. My brother-in-law and I are regular fishing partners, and I'm a devoted fan of Florida Gators football, the Boston Red Sox, and both the New England Patriots and Tampa Bay Bucs (yes, I can root for both!).
I've been fortunate to travel to England, France, Greece, Israel, and several Caribbean destinations including Mexico, Jamaica, Costa Rica, and The Bahamas. At home, I love diving into educational books, self-help, and fantasy novels.
My wife Chelsea and I share our Tampa home with Isla Jane, our adorable dapple dachshund puppy who joined our family in 2023. She's helping heal our hearts after saying goodbye to our first "baby," Finnegan, a special brownish-red miniature dachshund who was with us for many wonderful years.
What Drives Me
I exist to give marketing leaders clarity, confidence, and control over their Google Ads strategy. I help them navigate complexity, build capability within their teams, and create sustainable growth systems that work long after our engagement ends.
What sets me apart isn't just my two decades of experience—it's my approach. I'm endlessly curious, always asking "why," and I'm a natural problem solver who thrives on getting to the root of what's really happening in your campaigns. My clients get the best results when we meet frequently to discuss strategy, briefly review account performance, and dive into upcoming needs. This collaborative approach consistently delivers the outcomes that matter most.
One of my proudest professional achievements was building an entire niche vertical for a major insurance payer—proof that the right strategy and execution can create entirely new revenue streams.
Beyond the Campaigns
When I'm not optimizing ad spend or coaching teams through Google Ads complexities, you'll find me staying active around Tampa. I'm a morning workout enthusiast who loves hitting the gym, hiking, running, and playing pickleball—basically anything that gets me moving. My brother-in-law and I are regular fishing partners, and I'm a devoted fan of Florida Gators football, the Boston Red Sox, and both the New England Patriots and Tampa Bay Bucs (yes, I can root for both!).
I've been fortunate to travel to England, France, Greece, Israel, and several Caribbean destinations including Mexico, Jamaica, Costa Rica, and The Bahamas. At home, I love diving into educational books, self-help, and fantasy novels.
My wife Chelsea and I share our Tampa home with Isla Jane, our adorable dapple dachshund puppy who joined our family in 2023. She's helping heal our hearts after saying goodbye to our first "baby," Finnegan, a special brownish-red miniature dachshund who was with us for many wonderful years.
What Shaped Me
The most formative relationship in my life was with my mother. For nearly 20 years, we had Tuesday night dinners together—talking, laughing, crying, and simply enjoying each other's company. Losing her in 2018 marked the beginning of some of my darkest times, but working through that grief taught me resilience and reminded me what truly matters.
I've not only overcome those challenges but have been thriving, bringing that same determination to help my clients succeed.
Working Together
I love the puzzle of Google Ads—building campaigns, optimizing for specific goals, and watching all the pieces come together: creative, tracking and analytics, offers, lead magnets, email sequences, and more. What I love even more is coaching and teaching my clients so they always understand the strategy and tactics behind our work.
My friends would tell you I'm someone who genuinely cares about the people in my life, and that extends to every client relationship. I'm curious, I ask the right questions, and I love walking clients through the platforms so they feel confident and empowered.
When I'm not working, I'm usually relaxing with Chelsea and Isla Jane, watching a good show, cooking a great meal, exercising, or learning something new. Life's too short not to stay curious.
Let's Connect
Ready to bring clarity and control to your Google Ads strategy? I'd love to hear about your goals and challenges. Fill out the form below or find me on social media.
The best campaigns are built on solid strategy, continuous optimization, and genuine partnership. Let's build something great together.