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Daniel Lassman Marketing

I create marketing systems that enable executives to scale their businesses.

headshot of Daniel Lassman taken in Tampa, FL at the Marriott

My Services

01

Paid Search & Social

I'll identify your audience in Google Ads and Meta Ads and serve them the right message at the right time to drive them through your marketing funnel.

02

SEO

No, SEO is not dead. But it has changed. So I'll optimize your site and work with you to create the right content that gives your users what they need.

03

Funnel Creation

Landing pages, lead magnets, email drips and creative. I'll get your entire funnel set up and optimized.

04

Coaching & Consulting

I work with executives and marketing teams to develop strategies, teach skills and audit campaigns. It starts with a conversation about your needs.

Digital Marketing Consultant

Located in Tampa, FL, Daniel Lassman works with corporations large and small to solve marketing problems. 

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Proven Results

250%

Average increase in client revenue

500%

Average ROI on client campaigns

1M+

Leads generated for clients

1.2M+

Social media followers gained

Testimonials

See what some of my clients say about working together.

01

Mark Shapiro

President of Accessibility.com

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"Daniel has a rare talent for finding the exact audience that drives real sales. He developed creative, effective strategies that brought in high-quality leads, fueling revenue growth and increasing the company’s appeal to potential buyers. The rise in revenue from his efforts played a direct role in securing a higher sale price. Now, as I launch a new venture, I continue to collaborate with Daniel—a clear reflection of the value he brings to any business."

02

Alex Tkacovs

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"I've had the pleasure of working with Daniel for over two years and in that time, I've learned how great of a digital marketer he is and how brilliant he is in client-facing roles. Ideation, training and everything in between, he's nothing short of brilliant and an absolute pleasure to work with - I look forward to the future years we'll create value for businesses!"

03

Elea Kabaluk

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"I have been working closely with Daniel since our Cendyn days over 12yrs ago, so I know him well... We first met in the grind of agency-life, where long hours, tight deadlines, and high expectations were just part of the norm. Even then, it was clear — he wasn’t just another marketer; he was someone who genuinely cared about the craft and the clients.
 
If you're looking for someone who not only knows the technical side of digital marketing but also brings strategic thinking, dedication, and an unwavering commitment to results — Daniel is your guy."

Brands I've Served

A few of the...

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United States Olympic Committee

From January to April 2004, I lived at the United States Olympic Training center in Colorado Springs, CO and worked for USA Hockey as an events intern. Can you believe I got college credit for this?

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Boston Red Sox

From May to October 2004 I was a Fenway Enterprises intern and focused on non-game day events. If you wanted to host a corporate event, wedding or cocktail hour at Fenway Park, I was the guy to talk to first. I peaked in terms of "job coolness" at a young age.

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Rust-Oleum Wipe New

This was a short-term SEO audit and implementation project. First, I audited Google Search Console, then made page-level recommendations, conducted a technical SEO audit, and finally, implemented schema markup to the code.

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Hyatt Hotels & Resorts

While working for Cendyn, I managed many Google Ads campaigns for branded hotels, both in large metros and the suburbs. At the time, our biggest battle was with OTAs and securing direct bookings.

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Marriott Hotels

While at Cendyn, I managed many Google Ads campaigns for Marriott hotels. These properties were all unique in their own way and I worked hard to showcase what made them special.

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The Motley Fool

I was an SEO contractor for four years with various duties, including managing a vertical around mortgages, content ideation and operations, page-level optimizations and deep keyword research.

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Corcoran Real Estate

While working for Bullseye Strategy, I grew the Corcoran Google Ads account to new heights by driving leads more efficiently and effectively. I also managed a local content generation program. We traveled to New York regularly to present results in person. Learning Google Ads for real estate has been very valuable.

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Reforge

What I love about Reforge is that I get to do some advanced marketing work. Their excellent technical team implements my recommendations and we generate a ton of qualified leads together. I have managed Google Ads campaigns for SaaS companies, but the educational space presented new challenges.

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Allstate Health

The company had a massive yet untapped vertical, and I was able to grow it 35X via exhaustive research, maniacal negative keywords, and regular and effective communication with the team. Google Ads for insurance has been a fun and challenging opportunity.

Let's talk to see if I can help your business.

Book Your Free Strategy Session Now

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